Why the Greggs and Primark fast food and fast fashion collaboration is a disaster for the planet

Many strange but wonderful products have emerged as the brainchild of Western capitalism – and many of them I appreciate on a daily basis.

Through my upbringing and upbringing, I was blessed with a taste of the finer things in life and developed conscious routines and choices when it came to my eating habits and sense of style.

Luxury brands offering high-quality clothing and footwear that become investment pieces that will last a lifetime? To verify. Local, sustainably sourced produce to satisfy my appetite for healthy eating? Sign me up!

So naturally news of the ‘exclusive’ collaboration between Primark and Greggs, in which the famous fast-fashion retailer and the oddly revered fast-food chain will come together to create an 11-piece clothing line, left me stunned. .

My first thought was that this must be a joke, albeit a few weeks before April Fool’s Day. My second was: who on earth would actually wear this?

The announcement was all over my Instagram feed in its tacky, fuchsia glory, promoting the launch of the most unlikely collaboration in history.

Wait, there’s a 130-seat cafe too? Images of donut-shaped tables colored in a soft, sickly pastel palette flood my screen, and at that moment I had to look away.

Granted, I’ve seen many fashion faux pas in my time as an avid fashionista, but never in my wildest dreams did I imagine a partnership between two of the cheapest high street retailers.

The pair is perhaps the most unexpected mix UK retail has ever seen – and the most tragic.

One is arguably the most ethically questionable pollution sink on the High Street, where consumers are metaphorically drowning in piles of polyester-wrapped clothes that will lose their already loose shape after three washes. Imagine Chile’s dumping ground for fast fashion in the Atacama and you’re practically there.

The other is a one-stop-shop for 400-calorie cooked steaks and, perhaps more recently, vegan sausage rolls, which have sadly become synonymous with Oxford Street shopping for many.

Of course, when you take the partnership at face value, it looks like Primark and Greggs have joined forces to give UK shoppers the ability to eat and buy the things they ‘love’ in one place.

But when you look past the greased PR campaign and strip away the hype, all I can see is two companies teaming up to encourage further environmental destruction and promote environmental sustainability. ‘obesity.

Along with Matalan and Edinburgh Woolen Mill, Primark canceled or suspended existing orders worth £2.4 billion from Bangladesh at the start of the pandemic, according to the Garment Manufacturers and Exporters Association, in a move that, has had a “catastrophic” effect on Bangladeshi workers, she says. .

Greggs, meanwhile, was accused of “fabricating a scandal to sell baked goods” in 2017 after replacing Jesus with a sausage roll in a manger.

All of this suggests that these brands are happy to cut moral corners for profit by capitalizing on slick social media campaigns that promote bad eating habits and destructive shopping obsessions.

Sure, a roll of Greggs sausages and a Primark t-shirt that says ‘More self-esteem’ is cheap and cheerful.

As much as I hate to tell fans of this overhyped collab, it’s time to grow up and realize that self-love is actually about taking care of your health and the health of those around you, as well as the world in which we live.

It’s not about wearing your love for a greasy sausage roll on your sleeve – that’s not a good look.

Comments are closed.