Whole Plant-Based Coffee Comes to Downtown Modesto, Calif.


A new herbal cafe is opening on 10th Street in downtown Modesto, California.

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If you’re going to eat plants, you might as well surround yourself with them.

The meta-concept, an herbal cafe inside a flower shop, is coming to downtown Modesto in 2020. The Farmacy is a new pop-up restaurant by Erin Doran, who has built a mini empire on Tenth Street with its side-wedding / event venue beside The Century and co-working space Nine3One.

Its new restaurant The Farmacy will open in its future flower shop, The Rosé Bouquet. Both are expected to open in the New Year, around February or March.

The Farmacy will offer a full, plant-based and vegan menu, Doran said. So expect healthy offerings like make-your-own salads, soups, and a menu of regularly rotating bowls, as well as botanical lemonade, teas, infused waters, and juices. Everything will be around $ 10 to $ 13.

The diet came out of necessity, Doran said. About a year ago, she had health problems attributed to food allergies. She switched to a plant-based diet and didn’t look back. Instead, she started looking ahead and enrolled in an online plant-based nutrition course through the T. Colin Campbell Center for Nutrition Studies at eCornell University.

“I decided that I wanted to share all of this information and knowledge that I had with other people, and I decided to do it through coffee,” she said. “You can see how beautiful a plant-based diet is. “

The Farmacy will start out as a pop-up cafe and, depending on its popularity, will grow. Doran plans to start with breakfasts during the week. It will begin with a “farmer’s market-style” salad bar. If the restaurant takes off, she said she will expand her menu and space.

For now, it will be tucked inside the Rosé Bouquet, which will have a display case on the tenth floor and will be open to walk-in customers as well as the exclusive flower supplier for The Century. Like The Farmacy’s edible salad bar, the flower shop will be interactive, with an “arrangement bar” where people can pick their own flowers for bouquets.

The Farmacy will accommodate around 20 to 30 seats, with some seating provided outside on the sidewalk and in the covered walkway between the two buildings.

Doran has owned The Century, a popular wedding venue, since 2014 and in 2018 added Nine3One, a co-working facility where people can rent space by the hour, day, week or month. , as well as to organize meetings and other events.

That Doran has added another company to her growing list should come as no surprise to anyone who has watched her work over the years. Her entrepreneurial spirit was evident from day one, when she gifted a shoe check and VIP restroom passes to festival-goers at X-Fest, the once popular outdoor music festival that has swarmed the streets of downtown every summer for years before the outlet was unplugged. in 2016, in his then fledgling company, The Century.

The smart name behind The Farmacy comes from Doran’s philosophy of “treating food like medicine”.

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Marijke Rowland writes about new business, restaurant and retail developments. She has worked with The Modesto Bee since 1997 and covers a variety of topics including the arts and entertainment. His Business Beat column is broadcast several times a week. And it’s pronounced Mar-eye-ke.
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