This Popular Filipino Fast Food Restaurant is Coming to Southeast Michigan
Michigan is one of the last states in the Midwest to get a Jollibee, a popular fast food restaurant chain based in the Philippines.
With 1,400 Jollibee stores worldwide, it’s one of the largest and fastest growing Asian restaurant businesses in the world and will soon be coming to Michigan, according to the business.
Jollibee is set to open its first Michigan location in a former Denny’s near Lakeside Mall in Sterling Heights, Crain’s Detroit Business reported.
The plans, first announced at a city council meeting in August, reported by the Sterling Heights Sentinel, call to demolish the Denny’s at 44945 Woodridge Dr. and build a 2,500 square foot building. The new Jollibee is expected to have drive-thru and an outdoor patio.
At the meeting, Sterling Heights Senior Economic Development Advisor Luke Bonner predicted that Jollibee fans from across the region would flock.
“I’m guessing the lines will be considerably long when they finally open, like Portillo’s,” Bonner said at the meeting, reported by Sterling Heights Sentinel.
The chain’s eclectic menu selections include fried chicken, spaghetti, and peach and mango pies. You can consult the complete menu here.
Customers dine at a Jollibee restaurant on April 11, 2018 in Milan, Italy.
Getty ImagesFounded in 1978, the chain is known for bringing a Filipino twist to American dishes, like fried chicken, burgers and spaghetti (topped with a sweet sauce, ham and hot dog). The company has seen rapid expansion in recent months, including at least 20 new stores in North America, according to a report by Detroit Metro timetable.
Additionally, Jollibee plans to reach 300 locations across North America by 2024, well beyond the 12 states and four Canadian provinces in which it currently resides.
“We remained nimble and optimistic, leading Jollibee to defy expectations in an extremely challenging year and deliver double-digit sales growth in North America,” said Maribeth Dela Cruz, President of Jollibee. Group North America, in a statement last year. “We are…thrilled to deliver a little spark of joy as we enter the festive season.”
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