This beloved Southern chain has launched two new fast food brands
Popular restaurant chain O’Charley’s has been busy during the pandemic. Thankfully, the brand was already ahead of the game when COVID-19 hit, having launched an online ordering platform and curbside pickup in 2018. The investment has paid off – the business out. Chain sites quintupled when guests couldn’t frequent the dining halls. In order to offer even more attractive options to its fans, the channel has now launched two new virtual fast food brands, which hail from existing O’Charley’s kitchens, but offer new menu items alongside their biggest hits.
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The first concept highlights one of the things O’Charley’s says it does best: chicken fillets. Chicken has exploded in popularity over the past year with an increasing number of businesses getting started. But to make the new Coop & Run menu more exciting and separate from their dining offering, O’Charley’s has spiced things up with a range of sauces, like Carolina Gold BBQ, Mango Habanero, Honey Boom Boom, and Sweet Teriyaki. Another novelty on the menu? Tater tots, which aren’t on O’Charley’s regular menu and also come fully loaded with sauces and toppings.
Dockside Charlie’s is the chain’s second virtual creation and features a seafood-centric menu packed with shrimp, salmon and cod, which are added to pasta, salads, sandwiches and platters. Two new desserts – Saucy Brownie Bites and Key Lime Pie – complete the irresistible experience.
But the chain doesn’t stop there and is currently working on a third concept that will focus on “huge, layered” burgers that contain “all kinds of crazy stuff,” according to CEO Craig Barber. The burger brand will launch soon, and the chain plans to add the three new menus to 145 of their 152 restaurants nationwide, where customers can order them for pickup or delivery.
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