The Top 10 Fast Food Brands in Asia-Pacific | Marketing

You can probably guess the top two fast food brands in Asia without really thinking about it, and global brands take the top six spots on our exclusive list of the best fast food brands in Asia. Brands made in the region of Japan, the Philippines and Thailand, however, are in the top 10 to take the bottom four positions.

The list of top 10 favorite fast food brands in Asia is derived from the 2021 edition of Asia-Pacific Campaignexclusive research of the 1000 best brands in Asia, carried out in partnership with Nielsen IQ. The region’s most comprehensive research on consumer brand perception, Asia’s Top 1000 Brands, asks consumers in 14 Asia-Pacific markets to name the brands they see as the best in 15 broad categories of products and services. From there, we compile the overall ranking of Asia’s 1000 best brands, a list of the top 100 brands from each market, and a variety of features and category reports like this.

Without delay…

TOP 10 FAST-FOOD BRANDS IN ASIA

Brand 2021 2020 Change

Mcdonalds

1

1

0

Kentucky Fried Chicken (KFC)

2

2

0

Pizza Hut

3

3

0

Burger King

4

4

0

Domino’s

5

6

+1

Metro

6

5

-1

Jollibee

seven

seven

0

Mos burger

8

8

0

Lottérie

9

9

0

The pizza business

ten

ten

0


MORE TASTY BITES
Enjoy the flavor of these additional quick facts from our survey of area’s favorite quick-service restaurants.

McDonald’s is No. 1 in 11 markets and second in the other three:

  • South Korea (Burger King)

  • Thailand (KFC)

  • Philippines (Jollibee)

Marks 11-20 (alphabetical order):

  • Coral Coffee

  • Fairwood

  • Hungry Jack’s *

  • Long John Silver

  • Maxims

  • Mr. Donut

  • Dad johns

  • Popeyes Louisiana Kitchen

  • Yoshinoya

  • Zhenkungfu

* Note that Burger King’s overall rating would likely be higher if it operated as Burger King in Australia.

Market victories
These brands achieved a high ranking in one market, but finished outside the overall APAC top 10:

  • Australia: Hungry Jack’s (3)

  • China: Popeyes Louisiana Kitchen (4)

  • India: Saravana Bhavan (7)

  • Japan: Monsieur Donut (5)

  • Korea: Papa John’s (9)

  • Hong Kong: Café de Coral (2), Maxims (6)

  • Indonesia: Yoshinoya (5)

  • Philippines: Shakey’s (4)

punctual
Several brands have been verified in a single market, and New Zealand is particularly idiosyncratic:

  • Singapore: Fried and tasty pizza, Yellow Cab

  • Taiwan: Dandan Hamburg

  • Philippines: Chowking, Army Navy, Tropical Hut

  • New Zealand: Burger Fuel, Georgie Pie, Hell Pizza, Kiwiberri, Mexicali, Pita Pit, Taco Bell

Devour!

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