Survey Reveals Metaverse Could Be Fast Food’s Next Frontier
A new survey of 2,496 consumers by PYMNTS and Paytronix – companies designed to broker transactions on emerging platforms across the metaverse – offers an interesting insight into the demographics of this new technology and what it means for the future of the dining experience. According to Paytronix, the research provided by the survey “shows that the metaverse – an advanced and social virtual reality platform – can develop into another way restaurant customers interact with their favorite brands, hang out with other fans of their favorite restaurants and maybe even buy their favorite foods. Already, 18% of consumers have participated in a metaverse environment.”
The survey breaks down how closely a person’s age and income correlate with familiarity with and interest in the Metaverse. For example, newer generations have significantly more participation in the metaverse (Gen Z, 27%; millennials, 33.6%; and bridge millennials, 27.8%) than older generations (Gen X, 16.3%; baby boomers and seniors, 2.9%). by Paytronix. Similarly, those earning more than $100,000 per year have more experience with the Metaverse (21.8%) than those earning less than $50,000 (11.9%).
The largest demographic group in the study, however, was the “grab and go” (i.e. fast food consumers while driving), whose metaverse familiarity (29.2%) was in in stark contrast to traditional “dine-in” restaurant-goers (13%) and those who opted for “either-or,” according to Paytronix. In other words: now you know why and McDonald’s and Panera are joining the metaverse.
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