Russian fast food chain’s new logo resembles McDonald’s Golden Arches

  • Russian fast food chain Uncle Vanya has filed a trademark application for a logo that resembles McDonald’s iconic Golden Arches.
  • The logo also uses a red and yellow color scheme commonly associated with the McDonald’s brand.
  • The trademark filing was filed three days after McDonald’s announced the closure of all its outlets in Russia.

A Russian fast food chain called Uncle Vanya has filed a trademark application for a logo that bears a strong resemblance to the iconic McDonald’s Golden arches.

On Saturday, Uncle Vanya made a Deposit mark with the Russian government, which included a proposed logo – a stylized letter “B” with the words “Uncle Vanya” below in Russian.

While the logo could be interpreted as the Cyrillic “V”, which matches the pronunciation of the “V” in “Vanya”, it also looks like McDonald’s Golden Arches – essentially a giant “M” – flipped on its side. The image submitted by Uncle Vanya also uses the red and yellow color scheme associated with the McDonald’s brand.

In the filing, Uncle Vanya was listed as having a business address in Moscow, with the company saying it provided “snack bar” and “cooking and home delivery” services.

The case was filed three days after McDonald’s announced it would indefinitely close more than 800 of its restaurants in Russia.

Following the announcement, residents of Moscow were seen rushing to grab meals from McDonald’s, with one superfan even chaining himself to an outlet to prevent it from closing. People have also tried to cash in on the shutdowns, with McDonald’s menu items, cutlery and sugar packets being resold for astronomical prices on Avito, Russia’s version of Craigslist.

“McDonald’s has announced that they are closing. Well, okay, close. Tomorrow it won’t be McDonald’s, but Uncle Vanya’s,” Vyacheslav Volodin, speaker of Russia’s State Duma, said last week. by The Washington Post.

It is unclear how the nickname Uncle Vanya came about, although the company shares its name with a play by Russian playwright Anton Chekov.

Uncle Vanya’s intellectual property attorney, Alexander Leonov, and McDonald’s representatives did not immediately respond to Insider’s requests for comment.

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