RoboBurger launches fast food vending machine at Newport Mall, Jersey City

RoboBurger has launched its namesake vending machine inside the Newport Center Mall. Image courtesy of RoboBurger.

A local business looking to expand in the tri-state area and beyond has unveiled its vision for the future of fast food at one of Jersey City’s largest shopping complexes.

RoboBurger, a minority-owned business that started in Newark in 2019, launched its namesake vending machine in the Newport Center Mall. The official unveiling of the machine follows a trial at the Lucky 7 Tavern in Jersey City which began in late 2020.

Roboburger Burger Vending Machine Jersey City
Image courtesy of RoboBurger.

The company, co-founded by Audley Wilson, serves “freshly grilled restaurant-quality burgers from scratch” from an innovative vending machine that RoboBurger assembles from its Brick City headquarters. Their first machine is at the north exit of the mall on the second floor.

“I started RoboBurger in my garage 17 years ago, and now there couldn’t be a better time to bring it to life and have everyone experience it,” said Audley Wilson, co-founder and CEO of RoboBurger. “RoboBurger gives everyone freshly grilled burgers – while ensuring a safe, touch-free experience. RoboBurger always comes out piping hot and is never pre-cooked and kept warm.

Robotic burger vending machine
Image courtesy of RoboBurger.

Despite the constraints of a vending machine, RoboBurger uses a five-step cooking process to prepare its meals. The machine first toasts the patty, then toasts the bun, dispenses the condiments selected by the customer, assembles the burger and delivers the food.

RoboBurger’s patties are made from 100% grass-fed, vegetarian Angus beef and the company sources the artisan buns from local bakers. A burger costs $6.99 from the machine, which includes an indoor refrigerator, automated griddle, and cleaning unit.

RoboBurger is the only hot food vending machine in the United States certified by the National Sanitary Foundation (NSF) to the most stringent food safety regulations and the company plans to deploy its machines throughout the New York area in the coming months.

RoboBurger’s presence has apparently sparked a burger invasion at Newport Mall. According to our exclusive reports, Shake Shack and the New York Kings of Kobe will be opening more traditional restaurants inside the facility in the coming months.

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