SAN DIEGO, January 12, 2022 /PRNewswire/ — Plant Power Restaurant Group, the parent company of Plant Power Fast Food, has announced the appointment of Steve Figliola as the new director of development. Figliola, a QSR industry veteran, previously served as Regional Vice President of Starbucks Coffee Company, where he was responsible for retail operations throughout Southern California and Hawaii.

Over the past two years, Plant Power has announced the acquisition of a number of exceptionally talented and well-known industry professionals from major brands such as Chipotle Mexican Grill, Yum Brands, Del Taco and Hard Rock Café. According to co-founder and managing director Jeffrey HarrisFigliola represents an important addition to the company’s executive leadership at a pivotal time as the company prepares to accelerate its expansion.

“Steve’s extensive experience in operations and development with Fortune 500 companies is undoubtedly the perfect fit for Plant Power at this critical stage of our journey. But it is his passion and enthusiasm for the development aspect sustainability of our mission and his focus on changing food culture puts him head and shoulders above the many great people we’ve spoken to.” Addressing the extent of Figliola’s impact on Plant Power, Harris continued, “While his goal is to create a world-class development group, we are excited about the range of meaningful contributions we know he will make to company-wide as we continue to nurture a positive team ethic and pursue our goal of delivering the perfect customer experience.”

Before working for Starbucks, Figliola was:

  • International Vice President of Development for Papa Murphy’s, where he oversaw franchise sales, real estate development and the construction of new restaurants for the 5and America’s largest pizza chain
  • COO of Taco Bell Corp, where he was responsible for strategic planning, consumer satisfaction and in-store operating system for more than 7,000 restaurants across the United States

Figliola explained how aligned he feels with the intent behind Plant Power: “I’m a pretty lucky guy, I’ve had the opportunity to work for some of the most innovative leaders in this industry and with some of the brands But when I started spending time with the founders of Plant Power and realized how serious they were about their purpose, I was, frankly, inspired in a way that I hadn’t been in a long time.For a relatively young brand, their team is surprisingly well organized and ready to move.I’m thrilled to join the Plant Power team and help bring something truly different and positive to the world.


According to the President and COO of Plant Power Zach Vougathe purpose behind the company’s rapid expansion goes beyond mere financial and profit considerations: “We’re really here to make a difference. We want to bring a new cruelty-free, sustainable and delicious fast food alternative to millions of people. the viability of sustainable food choices is more important than ever and rapid growth is how we plan to contribute to a world in need of real change.”

Plant Power Fast Food opened its first restaurant in San Diego in early 2016. Since then, it has grown into a 10-unit chain with six new units in active development, including its next flagship location at hollywood california, just 800 meters from Paramount Studios. According to a company spokesperson, the company also has more than 20 additional units in its franchise development pipeline. The 100% plant-based fast food brand has responded to the growing number of consumers looking for healthier and more sustainable fast food choices.


Based at San Diego, California, The Plant Power Restaurant Group, LLC (parent company of Plant Power Fast Food) is a privately held company whose goal is to proliferate convenient, cruelty-free, sustainable and healthier plant-based fast food options without sacrificing the taste and satisfaction. The company was founded by Mitch Wallis, Zach Vouga and Jeffrey Harris. To visit for locations, times and menu items. @plantpowerfastfood.


Jim AmosScout 22
Cell: (818) 216-9122
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SOURCE Plant Power Fast Food

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