Opening of Prime Chicken fast food restaurant in Myrtle Beach SC
The Grand Strand has its share of fast food restaurants specializing in fried chicken, so it would be difficult to introduce an original concept to the market.
Still, Barrie Nadi and his son Joseph opened a new fast food restaurant Dec. 15 on South Kings Highway that has processes and homemade items specific to their new restaurant, Prime Chicken.
The Myrtle Beach restaurant pressure-fries chicken and pork chops; uses a patented breading that does not include breadcrumbs; bakes homemade buttermilk cookies every 15 minutes; and has a number of other homemade products.
The menu may be familiar to diners in New York and New Jersey. Barrie Nadi sold them to Texas Chicken restaurants in those states, eventually building 18 locations at its peak before selling off the chain.
Prime Chicken Tenders
The restaurant does not use breadcrumbs or dough. The chicken and ribs are marinated for at least 12 hours overnight, then lightly coated in a flour-based seasoning called Texas Breading.
All fried foods are cooked in liquid soybean oil in pressure cookers, not open fryers, and Nadi thinks the method offers more consistency. He also thinks the breadcrumbs contain oil and can make the chicken fattier.
Barrie Nadi and his family have been making their Texas Breading since 1978 at a factory in New Jersey run by another of Nadi’s sons, Giorgio. The breading is sold to other restaurants, mainly in the Northeast, as well as to to consumers online.
Nadi said his meats are purchased from Prestige Farms in Murrells Inlet and are never frozen.
Two chicken sandwiches with brioche buns can be ordered hot or mild. There is also a grilled pressed chicken panini sandwich with cilantro paste.
Prime also offers a salad with a choice of dressings, sides (such as mashed potatoes with gravy, macaroni and cheese, and homemade fruit pies), and homemade garlic mayonnaise sauce for dipping.
Prime brews its own sweetened and unsweetened iced tea. Three mixed drinks at the restaurant are a grape punch, an orange punch, and a virgin coconut colada.
Opening in Myrtle Beach
Barrie and Joseph Nadi moved to Myrtle Beach from New York about 10 years ago. Joseph graduated from Socastee High and Barrie opened and operated gourmet French steakhouse Ocean 17 from 2011 to 13 on Restaurant Row.
Barrie Nadi sold a sweet potato fries factory in North Carolina along with his Texas Chicken restaurants and decided to get back into the restaurant business after a short hiatus.
The Prime Chicken building at 23rd Ave. South on South Kings Highway was once home to a Bojangles. The building has been renovated with new electrical and plumbing systems and wifi. The restaurant has indoor and outdoor seating.
“My goal is to give people something different. It’s more of an open atmosphere,” Nadi said. “Why do you have to look like a fat chicken coop? »
The Nadis say Prime Chicken has been well received by regular customers in its first few weeks. “We found people really like the flavor,” Joseph said.
They already have a second Prime Chicken planned further north in Myrtle Beach and hope to expand further.