Opening of a new innovative fresh produce restaurant in Fenton
Fenton, MI – April 14, 2021
Who would name a restaurant “Community?” He didn’t say anything about the food. However, when you hear the story of Kali and Justin Trombley from Fuel Up Fresh, it all makes sense and you understand the importance of the name.
First, the details. The new restaurant Community by Fuel Up Fresh is located in the former location of YaYa’s Chicken. The address is 3214 Silver Lake Road, at the north end of Silver Parkway. Their hours are Monday to Friday from 11 a.m. to 8 p.m., Saturday and Sunday from 11 a.m. to 7 p.m.
Food is all the fresh, organically grown goodness that actually does what food is supposed to do. Fuel your body with the proper amount of nutrition, giving your system the energy it needs to function and do so without the peak and crash effects of less healthy eating options.
Kali describes the goal of their new restaurant as “providing perfectly balanced meals with a gourmet touch”.
The history of Fuel Up Fresh
About that strange restaurant name. Kali explains that she and Justin are health conscious individuals. Good nutrition goes hand in hand with physical conditioning to maintain a healthy body. Joining a gym and getting in better physical condition was the key to their lifestyle.
When the couple joined CrossFit Fenton they fell in love with the community of like-minded people who were simply looking to improve their health by engaging in targeted workout routines. Anyone who has visited CrossFit Fenton knows the support of high quality trainers and encouragement from the members is the secret behind the successful pursuit of a workout routine. It’s the community!
Justin is a chef and one thing his training community had in common was the lack of places to find truly healthy food options. Unless you have prepared and cooked them yourself. Fuel Up Fresh was born from and for this community.
Justin explains the concept. “Fuel Up Fresh offers a meal service providing fresh, high-quality macro meals at your absolute convenience. Let us help you stay on track with your diet, improve your performance, or just spend less time in the kitchen and more time doing what you love!
The company is growing
Many times in life we learn that timing is everything. Most people wouldn’t think the onset of a global pandemic would be a great time to open a new business. But with the restaurants closing, people grew bored of cooking their own dinners and started looking for new meal alternatives. Providing this option, especially to anyone who is so health conscious, has turned out to be the right decision at the right time.
Not only did the Crossfit community support the new fresh food business, the Fenton community as a whole also started ordering carefully prepared meals. Soon people asked if they could forgo the weekly pickup schedule and have their orders delivered. More help from the community.
Working with the community
You might have an idea of what Kali and Justin think about the community. Leftover food is donated to local food banks, purchases are made from local businesses where possible. As business owners, they give back by helping fundraisers and charitable causes. Even kitchen waste is donated to a local composting company.
When they wanted to expand home delivery, they needed a vehicle. But not just an average pickup truck, they were looking for a refrigerated unit that would protect their meals on the road. Not easy to find, especially on the second-hand market. Matt Lasco from Lasco Ford stepped in to help. Matt found a quality used van that was exactly what Kali and Justin were looking for. Drivers were dispatched to retrieve the unit, deliver it to Lasco Ford for a safety inspection and necessary repairs. Then it was delivered to the people in need of the delivery unit.
Start a restaurant
After finding a service that people were looking for, the next logical business step was to open a restaurant and offer popular food selections to the local “COMMUNITY”. that’s how “Community by Fuel Up Fresh” was born.
And wouldn’t you know, Max Williams of “locally owned” Bren-Mar Construction worked with Kali and Justin on redesigning their storefront cafe to give it a whole new look, bright and open. A comfortable place to join community members for a healthy meal.
Community is a good thing
When you know the story, the name grows within you. Think about the advertising possibilities. “Join the community for some awesome great food from Fuel Up Fresh.” Or “It takes a community to raise a generation of healthy eaters.”
Community is indeed a good thing. Check out their menu, stop by and try a bespoke bowl filled with all your healthy favorites. Talk to them about a meal plan and visit their website to learn more about this unique restaurant.