McDonald’s has the most downloaded fast food app in America
McDonald’s topped the charts for the third consecutive month as the most downloaded fast food app in the United States. Below is the full list of the top 10 most downloaded fast food apps in the US for the month of July. You can compare it with June’s Most Downloaded Apps.
Downloads, or net new installs, of the top 10 mobile fast food apps were up 7.2% month over month. McDonald’s increased its downloads by 664,000 compared to last month. thanks to its new loyalty program, which has more than 12 million people are already registered The growth continues in August, as the app is estimated to have reached a record three million daily active users in the United States.
Comparing last month’s ranking with this month’s, there are a lot of similarities. The top three apps remained the same. Wendy’s jumped from No. 4 to No. 6. Chick-fil-A jumped from No. 5 to No. 4, and Taco Bell also jumped from No. 6 to No. 5. The next three—Dunkin ‘, Subway and Pizza Hut – are located the same as the previous month. Sonic Drive-In slammed its way into 10th place, robbing Burger King of a spot. Burger King fell two spots to No. 12, just behind Little Caesars at No. 11.
National French Fries Day was held last month. According to National Day Calendar, the festival takes place every year on July 13th. Almost every restaurant that sells french fries has created some sort of promotion, with many specifically directing people to their mobile app. McDonald’s and Wendy’s were both offering free fries for purchase when ordering through the mobile app. The Golden Arches also held a “World Famous Fan” contest where 66 fans had the chance to win one million MyMcDonald’s Rewards points, with one person winning free fries for life. If you didn’t know, free fries for life are apparently worth just under $20,000. Jack in the Box offered free curly fries with in-app orders while White Castle offered a free small fries with any purchase. You had the idea.
We see McDonald’s continuing to dominate the digital realm with the biggest increase in new installs thanks to its Fries Day promotion. I’m sure the chance to win more than free fries played a big part, but we also have to remember that this behemoth has more money than most to allocate to distributing promotional awareness. What interests me the most is that Wendy’s and Burger King are not on this list. While Burger King was only one place in the table above, Wendy’s was further. This could be because at the end of June he ran a frosty and fries promotion on National Drive-thru Day (who knew?) that resulted in a substantial 427 oercebt increase in downloads over the same day the previous week.
Before concluding this month, two quick notes. The first is on Subway’s Europe app which received its highest single-day downloads on July 12 with 61,000. This came in response to a promotion where the company gave away one million six-inch sandwiches in participating locations. The app was only launched a year ago compared to its US counterpart launched in 2014, so Subway was probably looking for a way to bring its mobile user base to life.
The next article is about the KFC of Yum!. Surprisingly, KFC only recently (February 2021) launched a mobile app in the US, even though its app has been live in most other markets for years. Since its launch, the app is approaching one million downloads in the United States and currently stands at 959,000. August is coming.
Adam Blacker is the Vice President of Insights at Apptopia, the leader in real-time competitive intelligence. Brands use the platform to generate insights into mobile apps and connected devices. They rely on Apptopia to better understand consumer behavior and intent on app-based devices to gain competitive advantage.