Hometown Hustler: Senter McGinist from Straight Up Fast Food | KIIS-FM

When was your business created?

Straight Up Fast Food was founded on June 16, 2019.

What did the owners do before starting their own business?

Prior to starting Straight up Fast Food, I worked for Pro Club Clothing, Community Services Unlimited and the latest Whole Foods in the product department. Every job played a part in building the business where at Pro Club I learned a lot about networking, sales and marketing. At Community Services Unlimited, we have set up produce stands around South Central LA and created access and awareness of organic fruits and vegetables. We also grew fruits and vegetables on a small farm outside of USC. Working for Whole Foods, I mainly chop produce, make juice, guacamole and salsa.

A little about why you started your business:

I started Straight Up Fast Food so I could do something I love and have a positive impact on South Central LA. We don’t have many healthy food options in the community. We mainly have fast food restaurants and convenience stores with fries, candies, sodas and sugary energy drinks.

What do you offer?

I sell organic smoothies, cold pressed juices and acai bowls.

What happened during the pandemic? How did you pivot?

During the pandemic, many people wanted healthier food options due to COVID. There was also tremendous support for small businesses. At the time, my hours at Whole Foods were reduced and I focused more on my Straight Up Fast Food. When many businesses were closing, I continued to deliver in the neighborhood and moved my business from the apartment to a cafe for a year. Now I’m stepping out of 5 Star Kitchen LA in Leimert Park.

Where can listeners find your products?

For now they can order on instagram @straightupfastfood or call (323)-831-8433 for delivery. You can also stop for a cold-pressed juice at:

5-star LA cuisine at Leimert Park

Village Mart & Deli in El Serrano

The Faithful in Downtown LA

Soul on Ice in Arlington Heights



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