Jollibee told The Chronicle exclusively that he will open his seventh UK restaurant in Broad Street on Thursday September 9.
The brand is famous worldwide for its crispy fried chicken, known as Chickenjoy.
Reading foodies can get their hands on the tasty Filipino cuisine from 10am.
The menu includes their signature Tropical Chicken Burger topped with Asian Ginger Chilli Sauce. The Reading store will also serve halal meat.
Adam Parkinson, business manager of Jollibee Europe, said: “We are really on a roll now, opening a new restaurant every month. Reading topped our list as the regional center for shopping in the Thames Valley and an incredibly well-connected town in the booming economy of the South East.
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“I believe we have the best chicken burgers in the UK. They are crispy and juicy, and priced at just £3.99, extremely reasonably priced. We look forward to our Reading customers trying our burgers by themselves and let us know what they think.”
Jollibee hopes to attract workers and students who travel to Reading from surrounding areas as people return to offices, universities and colleges in September after the pandemic.
The opening of the restaurant will create new employment opportunities for up to 50 people in Reading.
Adam Parkinson added, “University is also a big draw for us because we know students will especially love our unique and delicious menu and great prices.
“Our store is designed to have a fun and relaxed vibe, where students can hang out with friends and feel welcome. We also saw demand for a Jollibee in Reading on our TikTok page, so we knew Reading would be the perfect place to open our next store.
“It’s the perfect time to open, with the Reading Festival approaching. We look forward to continuing the celebrations and bringing more joy to Reading and its high street.”
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Jollibee has also just launched a range of new menu items which will all be available at Reading Restaurant, including the Spicy Chicken Burger, Chicken Sriracha Loaded Fries, Chicken Wrap and the summer exclusive Peach and Peach and Mango Cooler.
Jollibee is a popular restaurant chain, founded in 1978 by Tony Tan Caktiong in the Philippines.
Tony, the son of Chinese immigrants, built his business from humble beginnings in an ice cream shop, then expanded into a selection of hot meals.
The brand continues to be owned by the Jollibee Group and is now the market leader in the country’s restaurant industry, with over 1,478 locations worldwide as of December 31, 2020.
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