Comfort food restaurant, cafe opening
Jason and Carolyn Roy have accomplished a lot in 6 years.
the biscuit head The owners, who opened their first location in West Asheville in 2013, now have four stores, including one in Greenville, a colorful cookbook and a devout suite.
This was evident during the first weekend of activity at the new South Asheville store, where a queue lengthened at the door, starting relatively early on Saturday morning.
The newest location, at 1994 Hendersonville Road, suffered delay after delay over the two years of construction.
All of that seemed forgotten this weekend, as diners lined up for the restaurant’s signature cat’s-head cookies and specialties like green chili pulled pork hash with sun-kissed eggs.
The restaurant is bright. modern and airy, but still comfortably welcoming, with bold chalk artwork by local artist Jenny Fares of sane creative.
Although the crowd was quite large, the restaurant buzzed smoothly, a fact Jason Roy attributed to his staff, about half of whom were veterans. biscuit head employees.
Following:Biscuit Head, Biltmore Avenue
Running the restaurant is a family affair, with the husband and wife team keeping things running smoothly in the kitchen and on the floor, with Roy’s son Cameron working close to the bus tables.
Sitting in the South Asheville restaurant over the weekend, I couldn’t help but think of Roys’ enthusiasm for this concept in the months leading up to the opening of the West Asheville location in this which was once Tolliver’s Crossing.
Jason Roy, former executive chef of the now-closed Lexington Avenue Brewery, wanted to infuse the laid-back vibe of the ubiquitous cookie joints in Georgia, where he grew up, with an over-emphasis on things like gravy: gravy flights, n ‘anyone?
But would the Asheville restaurant audience share a similar enthusiasm for such a carb-centric concept?
The answer, of course, was an unequivocal “yes”.
On the first full day of operation in West Asheville, Biscuit Head fed over 350 people, burning 175 pounds of cookies that day.
“I’m going to have to build a whole new cookie room,” Roy joked at the time.
It doesn’t seem so silly anymore, with the South Asheville store serving 750 people on Saturday, beating sales at the now well-established West Asheville restaurant.
Long live the cookies.