Aria’s closed buffet on the Las Vegas Strip reopens as a global food hall
At Aria, where choice once flourished, it flourishes again. But it is not, as before, the choice of familiar abundance. It’s choice, edited. Choice both distinct and vast. The timing.
The Aria’s buffet, a fine example of classic Las Vegas fullness, closed in March 2020 at the onset of the pandemic. In December, the Proper Eats food hall is set to open in Aria’s former second-level promenade buffet, the Review-Journal has learned exclusively.
Proper Eats, developed by Clique Hospitality of Vegas, offers a dozen food and drink concepts (to use the industry term), mini-restaurants ranging from breakfast to burgers, ramen to Jewish deli , from Mediterranean fried chicken to Korean fried chicken and beyond, in 24,000 square feet.
Alessandro Munge and his Studio Munge, known for their dynamic hotel and restaurant designs, create a sleek and striking space for Proper Eats, one anchored by a communal bar and dining room (and, judging by the renderings, a stylish enough to be a booth-only restaurant on the Strip).
Aria could have simply refreshed and reopened the buffet, but replacing it with a food hall feels more modern, more in line with how diners want to experience multiple culinary traditions under one roof, said Andy Masi, founder of Clique Hospitality.
“Going to a food hall is what people are more inclined to do now, rather than going to a buffet. It’s more individual dining choices with high-quality produce. That’s what the market is looking for. . »
The first restaurants unveiled
Aria shared with the RJ the first four vendors to sign for Proper Eats.
Seoul Bird introduces its first location outside of London in the food hall. The restaurant, from founders Judy Joo and Andrew Hales, is built on Joo’s Korean heritage, the duo’s foodie travels across Korea, and interpretations of Korean fried chicken.
At Proper Eats, Seoul Bird dishes include K-Tots topped with melted cheese, kimchi and hot sauce, and a signature fried chicken sandwich with signature sauce and Kewpie mayonnaise.
Wexler’s Deli, known for sprinkling and smoking fish and meat in-house to create Jewish deli standards, is launching its first store outside Southern California at Proper Eats. Look for lox, cream cheese and sliced onions spilling out of a bagel, or dizzyingly stacked corned beef for a jaw-dropping Reuben sandwich.
From New York City comes Egghead, the Tao Group Hospitality supplier of breakfast sandwiches featuring eggs, cheese and accessories sandwiched between golden brioche buns. (Tao Group, of course, is known for its portfolio of restaurants, nightclubs, dayclubs, and posh Vegas pool parties.)
Temaki, created by Clique Hospitality, features sustainably caught seafood and made-to-order sushi rolls and other modern sushi.
Among the eight other concepts that complete Proper Eats’ offer are breakfast donuts, salads and other healthy foods, pizzas, burgers, ramen and a Mediterranean spot. These suppliers have not been identified.
How Meals Were Deemed Appropriate
Masi joined Jason McLeod, Culinary Director of Proper Eats, and Oliver Wharton, Founder of A Perfect Bite Hospitality, to shape the mix in the dining room. How was this achieved?
First, there could be no overlap with Aria, Masi said. “We’re not going to have a place to eat dumplings – Aria has Din Tai Fung. Aria has Javier, so we don’t want Mexican.
There were must-have concepts – fried chicken, an Asian option, breakfast, a deli – hence the top four sellers. And the trio relied on their experience and judgment on what choices customers want now (and in the future), Masi said.
Delray Beach Market, a food hall Clique helped launch in the Florida city in 2021, provided a learning experience and guidance, particularly with what Masi called the “operational backbone: the technologies involved, the systems to use, the operational know-how and how to build the food hall.
Clique Hospitality will operate all Proper Eats restaurants. The company is a regular at offering choices to Vegas diners. Among his other 10 locations in the city are Gatsby’s Cocktail Lounge in Resorts World Las Vegas, Clique Lounge in Cosmopolitan of Las Vegas, Borracha Mexican Cantina in Green Valley Ranch, Hearthstone Kitchen & Cellar in Red Rock Resort and The Still Drafts, Crafts. & Eat at the Mirage.